Designing Ways

Distributed throughout Southern Africa, Designing Ways reaches an estimated 25,000 targeted readers including architects, specifiers, contractors, decorators, upholsterers, curtain makers, and professionals in the hospitality sector. It provides manufacturers, suppliers, and distributors with a valuable platform to share product updates and industry news. Regular features include Trade Winds, which offers editorial space (150 to 400 words, subject to availability) for supplier news, and Corporate Design, showcasing notable international products and projects. Occasional supplements focus on key sectors such as kitchens, bathrooms, offices, flooring, and lighting, some of which are loop-stitched for future reference.

Designing Ways also brings lifestyle and personality into its pages with features like Chairs of Note, Technically Speaking, What’s HOT!, and Corporate Sketch, where industry leaders answer twenty questions. Other engaging sections include Trailblazer, Tail of the Dog, Designer Profiles, and a food column. Art coverage includes international exhibitions (Around and About) and artist spotlights (Talking About Art), while in-depth articles track global trends in interior design and architecture. Reports on major trade fairs in England and Europe keep readers informed, and On the Terrace highlights outdoor living suited to the sunny African climate.