17 - 19 September 2024 | 2PM - 10PM DAILY


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Eng. Aseel Al Hamad

Aseel Al Hamad is a Saudi national with an inspiring journey that spans the realms of interior design, engineering, and motorsports. Her creative flair and ambition to transform spaces led her to pursue interior design engineering at Prince Sultan University in Riyadh, where she honed her skills and passion for creating exceptional interiors.

In 2009, driven by a profound commitment to excellence, Aseel founded IDEGREE DESIGN, a prestigious design company that has since become a symbol of innovation and class in the industry. Over the past 17 years, she has curated an impressive portfolio of over 70 residential and commercial projects, each reflecting a harmonious blend of luxury and style. Her dedication to crafting bespoke high-end interiors has earned her accolades, including the esteemed Arabian Property 5 Stars Award for the best restaurant design in the Arab Region, the Bagatelle Jeddah Restaurant.

Beyond her illustrious career in interior design, Aseel's journey has extended to the thrilling world of motorsports. In 2012, she became the first Saudi Arabian woman to import and own a Ferrari, showcasing her talent and commitment to the sport. Her passion for racing led her to become a member of the International Automobile Federation and, in 2018, she achieved a historic milestone by completing a victory lap at Paul Ricard in France to celebrate the lifting of the Saudi female driving ban.

Aseel's impact reaches far beyond her professional achievements. She is a vocal advocate for female empowerment and has been appointed as the Saudi Arabia Representative at the FIA Women in Motorsports Commission. In addition, she became the first female board member on the Saudi Automobile & Motorcycle Federation (SAMF), setting an example for women's leadership in the motorsports arena.

Her dedication to self-improvement is evident in her pursuit of education, having completed a Master's in Business Administration from Alfaisal University and obtaining a PMP (Project Management Professional) license. Through her accomplishments and inspirational journey, Aseel has become a figurehead for the Saudi 2030 vision for leadership and positive change.

Aseel Al Hamad's remarkable achievements in both interior design and motorsports have made her a trailblazing visionary, shattering stereotypes and leaving an enduring legacy of empowerment and progress. As she continues to inspire and empower women worldwide, Aseel stands as a shining example of determination, creativity, and excellence.