Niche Magazine

NICHE is a luxury lifestyle magazine founded in 2010 by Dr. Nady Ghaly, and produced by BeBrand Advertising Agency - founded in 2000 and acts as the mother company for the brand. For the longest time, NICHE has served as a window into an exquisite world of luxury and elegance. It is the glimmering spotlight shining on elite talents and brands serving in a multitude of disciplines, ranging from business, to art, hospitality, wellness, and much more. NICHE’s spotlight curates stories that highlight the essence of luxury exuded by our handpicked selection of exceptional business leaders, artists, and luxury brands; with each one of them displaying a different and unique face of luxury than the ones that came before, and will come after. Acting as the catalyst to drive exposure to individuals and brands that deserve the limelight, NICHE selects the ones who elevate their respective field, and the region they reside in through consistent excellence, pure authenticity, and an absolute commitment to achieving the pinnacle of quality. NICHE isn’t just a luxury publication; it is the stage where the crème de la crème shares their journeys to the top of the mountain, and show the world what they are truly made of. So, join us in the journey to redefine how luxury is viewed by the whole world.