17 - 19 September 2024 | 2PM - 10PM DAILY


Supported by

Sara Al-Sowayegh

Sara Abdulaziz Al-Sowayegh is Country Communication and Interior Design Manager at IKEA Saudi Arabia and Bahrain. She is an influential visionary specialized in Commercial and Retail - Home Furnishing Business focusing on securing the brand identity through interior design, visual merchandising, graphic communication, and life-at-home knowledge.

She started her career in 2007 with 15+ years of experience in Interior Design and creative functional ways of living, working on different projects including hospitality, residential, and commercial.

Sara is an accomplished Leader who contributed greatly to the achievement of IKEA Jeddah Store in ranking #1
globally in revenue out of +360 stores. She has also, successfully implemented the expansion vision through
opening stores and new customer meeting points by orchestrating and leading different functions.

Sara believes that Design is a universal language with many ways that reflects people’s personalities, and brand